About
3Victors merges travel industry expertise with cutting-edge data science.
Our mission is to enable our partners to harness the power of travel data to unlock insights and drive revenue growth
Contact us
Our mission is to enable our partners to harness the power of travel data to unlock insights and drive revenue growth
Contact us3Victors was founded in 2015 to address the evolving needs of the travel industry: to efficiently manage the increasing volumes of data in a world of dynamic offers and enable real-time insights. By leveraging AI, we efficiently manage the Variety and increasing Volume of travel content, delivering complete data with industry-leading Velocity.
Dedicated to transforming how the travel industry harnesses the power of data, we deliver industry-best data to enable our partners to discover actionable insights and make informed business decisions.
In 2023 we were acquired by ATPCO, the airline industry’s leader in pricing and retailing solutions. This acquisition enables both ATPCO and 3Victors to utilize new data sets, machine learning, and AI to enhance our ability to build and implement the framework and solutions the industry requires for the future of modern airline retailing.
The 3 Vs (variety, velocity, and volume) are the three defining characteristics of big data.
Variety refers to the different types of data, such as structured, unstructured, and semi-structured, that can be processed and analyzed.
Millions of flight shopping offers from hundreds of sites feed 3Victors. This includes endless flight and price combinations, covering the lowest fares, fare brands, and cabin classes. 3Victors' comprehensive view of the marketplace ensures you have all the information needed for informed pricing strategy decisions.
Velocity refers to the speed at which this data is generated and processed.
Airlines are shifting from traditional static prices to dynamic pricing. A once-a-day market snapshot is no longer sufficient for informed pricing strategy decisions. 3Victors ensures you receive the freshest travel data for near real-time analysis.
Volume refers to the massive amount of data generated across all industries.
Flight shopping generates petabytes of data daily, requiring distributed storage systems and big data technologies. With over 1 billion user-initiated queries per day, 3Victors efficiently and reliably manages the storage of historical flight shopper insights.
Graeme Wallace is the VP of Technology - 3Victors. He has more than 20 years experience as CTO of various startups - latterly 3Victors. His primary role is to lead the development of PriceEye, DemandView and future products based upon airline pricing data collected at scale. Whilst being an avid adopter of new technologies (serverless, event driven architectures etc), Graeme has been a Hadoop/Spark user for over a decade, and a Java developer since 1996.
Rick Seaney is the Vice President of Innovation at 3Victors, following the successful acquisition of 3Victors, Inc. by ATPCO in late 2023. Rick was the co-founder and CEO of 3Victors, a groundbreaking big-data travel analytics startup that secured venture funding in early 2020. As the VP of Innovation at ATPCO/3Victors, Rick drives the company's innovation efforts, shapes its vision, and oversees its execution and development. He is dedicated to catalyzing the transformation of the travel ecosystem, advocating for real-time data-driven decision-making as the travel industry's future.
Justin brings more than 15 years of experience in airline technology to the 3Victors team, where he leads Product Management, Development, and Data Science. His experience spans revenue management, pricing, and distribution across the airline industry, working with airlines around the globe to deliver products in these areas. At 3Victors, he leverages that experience to ensure our competitive business intelligence meets the needs of the airline market by delivering valuable data and actionable insights to airlines.
Will is a travel industry enthusiast and airline pricing expert with over 15 years of airline industry experience. His expertise includes revenue management, airline pricing, and competitive business intelligence. He currently leads airline content acquisition initiatives for 3Victors.
George is an expert in airlines and advanced analytics, with over a decade of hands-on experience in airline pricing, revenue management, shopping, and competitive data products. He leads the data science initiatives and is a driving force in the evolution of product development at 3Victors.
Justin draws on more than 15 years in the airline and travel technology industries to guide PriceEye as its Senior Product Manager at 3Victors. His background spans cargo systems, departure control systems, and digital distribution, giving him a broad view of how airlines operate from the back office to the point of sale. He applies that range of experience to the continued development of PriceEye, helping ensure the product gives airlines clearer pricing visibility and insights they can put to work.
Santo brings 15 years of experience in airline distribution, product management, software development, and enterprise technology to the 3Victors team. At 3Victors, he leads DemandView product strategy and helps shape the 3Victors product suite, focusing on AI-driven innovation, pricing intelligence, competitive analytics, and airline retailing solutions. He contributes to IATA working groups and advisory forums, bringing practical industry and technology expertise to the development of products that deliver actionable insights and measurable value to airlines.
